An Effective Niche Finder Process

An effective niche finder process to develop a new product or service in the niche marketing arena is essential to anyone who’s trying to develop a new income stream by developing a profitable niche.

Once you master this process, you can use it over and over again to make money on the internet. Even if you are struggling to make your first dollar profit online, you can take this step by step system below and follow the blueprint to generate significant income in less than 3 months.

There are some essential steps you’ll need to take to make sure the efforts you make pay off, so here are the critical points:

1.  Find a hungry market – make sure it is a cash-loaded group of people you can reach easily who really want something.

2.  Give them what they want – do the work to know what they want, and then deliver exactly that to them.

It sounds easy enough at first, but in this market – like most, there are some steps that people miss, and then say it doesn’t work.  Luckily, you’ve found this blueprint here, so you will discover the exact steps to take.

The first step to find a niche is to use the Internet to search for words that reveal a hungry market.  Here’s what I do to solve this:

Look on forums for discussions of pain, hardship, frustration related to the topic you are interested in (it should be something you are interested in, since you’ll need to spend some time developing this income stream).

Here’s one search phrase I use on google using my target keyword or keywords:

“wits end” OR “beside myself” OR “frustrated” “keywords” forum

Note where it says “keywords” – this should be replaced with the root keyword of the topic you are interested in.  Let me do a case study to show you how to use this.  For example, if it’s gardening you are targeting, then the search would be

“wits end” OR “beside myself” OR “frustrated” “gardening” forum

The results change all the time, but at the time of writing this, I found an interesting post about brown spots and little grey bugs on zucchini plants.

This has potential, because I’ve found for every one person that writes online about a problem, there are about 100 who also search for the same solution.  The next step is to find the audience for this market, and for this, you just need to google the “google keyword research tool” and search for the root term related to your market.  You may need to sign in to your google account to access this tool, and if you don’t have a google account, just sign up – it’s fast and free.

Here’s an image of the results I got for the keyword ‘zucchini’:

(Click the image to see the full size.)

Note the three key phrases I marked that look promising, “growing zucchini”, “zucchini problems” and “zucchini health”.

The most popular phrase, “growing zucchini”, is something worth looking at.

Using this niche finder process, the next step about niche marketing is doing research to look at the competition for each keyword or phrase.

To do this, we want to see how many smart people are targeting this keyword.  By this I mean they are building targeted web pages around this key phrase, using effective techniques.  Here is how I look at the competition:

Go back to google.com, and instead of typing “growing zucchini”, we want to see how to use some search modifiers to see how many results contain that keyword phrase in the title and in the headline (the “h1″ tag in tech geek terms).

Here’s how we do that:  Enter this phrase into the search engine:

intitle:”growing zucchini” inurl:”growing zucchini” inanchor:”growing zucchini”.

At this moment, this returns 376 results…which is quite a lot (usually, we want under 50 sites to be this highly targeted).  But before we give up on this idea, I want to check the top ten listings for these results, looking at the strength of competition.

Here is what I get:

(click to expand the image to full size)

You’ll see I have some details below each search result, and this is because I use the firefox browser with the searchstatus add-on…one of those free, essential tools if you are doing niche research.

The important question to answer is “can you still make money in the niche”, and in most hot niches, if you see adwords ads in your google searches, there is a way to make money in the niche.  Please note I’m using zucchini here that gets few or no ads, so you guys won’t run off and saturate this market, but keep reading to see how it can be monetized.

If you look at result #9, you’ll see one entry in the search results with no page rank, and under a hundred links coming into the site.  That is pretty easy to compete with, so I’d consider this a keyword I could get on the first page of google.

The main thing is to set up your website right, write a compelling title and headline that includes your target keyphrase, and then write relevent useful information that will get indexed and given a high quality score.  Doing this the right way will put you on the first page of google for this word.

There is another tool, which is getting harder to access, because it’s free, and everyone is using it.  It’s Microsoft’s measure of “online commercial intent”, which gives a score telling you how likely this keyword can bring in money.  It’s a great tool to find keywords that turn clicks into cash, and you can find it by googling “microsoft oci tool”.  If it doesn’t come up, try again later, because it is being overloaded with searches.

Next, I put the phrase “healthy zucchini plants” into the google keyword tool, and found two interesting results:  squash bugs and cucumber beetles.  These could be researched to see if they are ways to get more visitors.

I’m starting to get an idea how to make money here, so bear with me.  The main idea is to take your target keyword and run searches, looking for competition, strength of competitors, and how many people you’ll get coming to your site to get help and see what you are offering.

Doing this with my zucchini case study, I find a massive amount of entries with low competition relating to eating zucchini and various recipes, and this could be where a ton of money could be made.  Let me explain.

Someone who is interested in growing zucchinis, in healthy plants, is also someone who wants to eat them! So one strategy to get an audience for your product is to offer free solutions to zucchini problems, and capture emails, and then put advertisements for recipes using zucchinis, and email offers for targeted cookbook deals.

This is the kind of micro marketing you can do, identify a niche, find a word to do keyword research, find what people are looking for, then target those phrases to draw them to your site, and offer them the things your user is looking for.

For any niche market you setup, adding a blog to your website, configuring it to be competitive and receive traffic, optimizing your seo results, and providing a great experience for your visitors, to divert and convert them into buyers. Remember, if they like and trust you, they are more likely to buy from you.

It goes without saying, of course, that you won’t be recommending every single product in your market, but rather you’ll review products and recommend only the best ones for your customers.

There are some tools that can speed up this process, like micro niche finder, but you only need these tools if you do this often.

If anyone is interested, I might offer a class to teach you the finer details of this, about 4 hours to cover all the material that would let you repeat this process over and over for every niche you can uncover.

That would cover the research part, plus site configuration, promoting your site, affiliate marketing, plus feeder sites like digg, building a squidoo lens, how to write to get top search result rankings, using facebook to help you market your niche site, and more.

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Tagged as: hot niches, keyword research, niche finder, niche marketing, niche markets, niche research, niche websites, SEO